I love sharing success stories. This one is about Leadpages. They specialise in providing landing pages that will help improve the conversion rate on your website. They also provide Leadboxes, which are pop-ups that you can configure to appear across your site. There are several bloggers that have spoken about the success that they’ve had […]
Conversion Rate Optimisation (CRO)
1133% increase in opt-ins by using SumoMe (Case Study)
If you guys are like me, you are obsessed with increasing the conversions on your website. We all want traffic, but what is more important is getting qualified prospects to convert on our site so we can build up our marketing database. There are several plugins, tools and software that can help you improve the […]
7 on-site changes that reduced my site’s bounce rate by 70% in 1 month. (Case Study)
I had achieved a major milestone for my website. I managed to reduce the bounce rate by over 70% in a month. I have shared the screenshot below. I have a confession to make. Over the past year, I have had a bounce rate on my site that was embarrassing. Since launching my website, I […]
Should I use images or text in my advertising?
To use or use pictures, text or both in my advertising? There is a long standing debate about whether you should use images or text in your advertising to generate a better conversion of traffic leads. Furthermore, should videos or moving images such as gifs be used to enhance your advertising? The only way to […]
What is retargeting?
Retargeting is an advertising method where you can target a lead who has shown interest to your product, service or business online and you can specifically repeat targeting your ads to them online. This is achieved by using something that is called a cookie. A cookie (which is a piece of JavaScript code, and can […]
Conversion rate optimisation – using buzz words in your web copy to improve your lead and sales conversions.
Would you like to increase the conversions of people who are visiting your website? If people engage with your website more, it demonstrates more value and it increases the chance of your website’s conversion to leads or sales. When people communicate, they do enough to get by. What is needed is the ability to express […]