One of the most important developments in search marketing is voice search and it will change people searching for and consuming content. We are in the early stages of voice search, with audio and visual responses being served; however it isn’t completely fluid. Voice search will see people vocally asking devices to search for and […]
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Mobile SEO
Mobile SEO is one of the most important factors to get right on a website. Web users are consuming more content on their mobile devices and with search engines like Google providing Mobile-First indexing, it is essential that your site’s web content is optimized for mobile devices. It is ideal to launch a mobile-friendly website. […]
Ego bait link building tactics
Hi fellow SEOs and link builders. In this post, I thought I’d share some more specific tactics in regards to Ego bait link building. As with any link building tactic, you want to validate that the prospect is likely to share and link back to the content that you will feature them in. This tactic […]
Typography, Font & Paragraph optimization for engagement and conversions
A few years ago, I looked into optimizing the font, typography, and paragraph spacing on my site to see if it had an impact on my site’s engagement and conversions. And to my amazement, it did. It is something that is easily overlooked, since most people upload a website theme and accept the default settings. […]
7 tactics for getting high-quality links in the next 30 days.
If you want your web page content to rank well on the search engines, your content needs to be relevant to the search query and it needs to have links pointing to the content. The more high-quality links you have pointing to your web content, the more likely your content is to rank on the […]
On-page SEO
Does your website rank on the first page of Google for the keywords that you want? Do you know why? If it isn’t, there is a good chance that the on-page SEO is affecting the ranking performance. Why is that? Because search engines want to serve the most relevant and valuable content to users that […]
How to do SEO (The Ultimate Guide)
This post is based on an SEO ebook that I self-published a few years ago. It can be difficult to work out what approach you should take when plan to start an SEO campaign. This post should help you with the essential steps and expectations that’s needed to build a successful SEO campaign. Whether you […]
Schema & Structured data – Are you using it to your advantage?
I wanted to publish this post on structured data in your web page’s HTML because it is something that search engines continue to use to better understand the content that their spiders are crawling. If your website isn’t using structured data at the moment, it needs to consider implementing structured data as soon as possible. […]