Squarespace has taken the CMS market by storm by offering a solution for non-technical people to build a ‘Drag and drop’ website. They also have a selling point where they claim that the site is SEO-friendly and that it will rank on Google. There is only a half-truth in this. Any site that is published […]
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WordPress SEO
WordPress is the most used CMS platform on the planet. [11] I use this CMS on all of my niche websites because I find it easy to use and to optimize based on the niches that I enter. Whether you operate a blog or a business, the WordPress CMS provides an easy to use platform […]
Shopify SEO
Shopify is an innovative e-commerce web platform that allows people to build a web commerce store easily by using templates and drag and drop builders. It is an easy solution for someone that isn’t technical to build a beautiful looking e-commerce store with the functionalities that they need to run an online business. Even though […]
Image SEO
This is an SEO factor that commonly gets overlooked, but it can make a big difference between ranking lower on the web page, ranking at the top for your target keyword, or even ranking in the zero position. The fixes are simple, but not identifying or even realizing that the images are causing a problem […]
Page Loading Speed Optimization
The page loading speed of your site will make a difference to your site’s SEO performance and the commercial performance of your website. If your web page doesn’t load in time to engage the web visitor, the web visitor will navigate away from the page. That web visitor is likely to never come back. In […]
Internal linking SEO guide
Internal links can amplify your website’s SEO success if it is implemented correctly. They can also amplify your site’s engagement by boosting page views, dwell time, minimizing bounce rate, and improving conversions, which will ultimately lead to more revenue for your website. To really get the SEO benefit, you need to first understand how internal […]
Voice search SEO guide
One of the most important developments in search marketing is voice search and it will change people searching for and consuming content. We are in the early stages of voice search, with audio and visual responses being served; however it isn’t completely fluid. Voice search will see people vocally asking devices to search for and […]
Mobile SEO (Guide & Recommended Actions)
Mobile SEO is one of the most important factors to get right on a website. Web users are consuming more content on their mobile devices and with search engines like Google providing Mobile-First indexing, it is essential that your site’s web content is optimized for mobile devices. It is ideal to launch a mobile-friendly website. […]
Ego bait link building tactics
Hi fellow SEOs and link builders. In this post, I thought I’d share some more specific tactics in regards to Ego bait link building. As with any link building tactic, you want to validate that the prospect is likely to share and link back to the content that you will feature them in. This tactic […]
Typography, Font & Paragraph optimization for engagement and conversions
A few years ago, I looked into optimizing the font, typography, and paragraph spacing on my site to see if it had an impact on my site’s engagement and conversions. And to my amazement, it did. It is something that is easily overlooked, since most people upload a website theme and accept the default settings. […]