Technical SEO

Schema & Structured data – Are you using it to your advantage?

I wanted to publish this post on structured data in your web page’s HTML because it is something that search engines continue to use to better understand the content that their spiders are crawling.  If your website isn’t using structured data at the moment, it needs to consider implementing structured data as soon as possible.  …

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Is AMP (Accelerated Mobile Pages) really important for SEO? (Case Study)

Over the last year, I’ve been doing quite a bit of testing when it comes to using AMP on WordPress blogs. There’s been a heavy emphasis on optimising for mobile and I built some websites to see what would happen if I created a technical advantage by optimising the site for mobile devices and specifically …

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Can ignoring your site’s 404s impact your SEO performance?

From the SEO work that I’ve conducted throughout my career, your site having 404 errors flagged by Google can impact the SEO performance of your website. Google has always advised webmasters to provide the best user experience possible. When a user clicks on a URL and visits a web page that is no longer there, …

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Domain canonicalization – Why you must ensure that it is done properly!

Domain canonicalization

I’ve been doing a lot of website audits lately and I wanted to reiterate the importance of getting the basics right. I was recently presented with a website that had a redesign and new website launch, and after the launch of the website, the rankings had taken a massive tumble. I received the site approximately …

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