If you want your content marketing strategy to be effective, you need to be able to cluster your content in a way that will develop trust with Google, and also engage people that are visiting on your website to click-through and consume relevant content to the one that they are viewing.
This may involve:
- Adding internal links to relevant content.
- Hyperlinking keywords with keyword relevancy to improve the click-through rate.
- Publishing relevant content known to get more engagement.
- Developing a content marketing strategy to improve the content clustering on the site.
- Prune irrelevant content that doesn’t contribute to the content clustering on the site.
- Optimize and enhance clustered content to improve the search relevancy across the website.
