In this article, we talk about how you can optimize your Pinterest Pins to rank on the first page of Pinterest.
Things that you will need.
- Tailwind app to help schedule your pins.
- Canva account to design your pins.
- Grammarly to spell check before publishing your pins.
I’ve been experimenting with Pinterest over the past couple of months to see if I can improve referral traffic from the platform. I originally read on a few blogs that some people were receiving up to 40,000 visits a month in referral traffic from the platform organically.
This triggered my interest and I’m sure it will trigger the interest for a lot of you as well.
People are receiving referral traffic from pins on their Pinterest account that are ranking for certain keywords. Much like doing SEO on Google, you can do something similar on Pinterest and get your pins ranking for keywords on the platform that will generate your site referral traffic.
Before I go into how to do it, here are a couple of screenshots of pins that I optimized and ranked on Pinterest.
Keen to learn? Read the guide below.
Design a compelling pin.
You want to make sure that the pin design breaks through the noise of pins that’s on Pinterest. I’d recommend using an ‘easy to read’ font that is on a light coloured background. Use compelling images where you can, but make sure that the focus is on the text.
Also, use the recommended Pinterest size specs.
- Pinterest pin size – 736 pixels wide x 1104
*Note – Make sure you keep an eye on the image sizes as Pinterest tends to change their site from time to time.
Click here to design your pins on Canva.
Create and publish a board that contains your target keyword.
Add more search relevance to your pin by creating a specific board that targets an audience around your target keyword. For example, if you want to target ‘Jamaican cooking recipes’, Then you might create a sub-board that targets Jamaican chicken recipes’.
Insert a hashtag.
You should consider using up to 3 hashtags to help make your pins more searchable. Make sure you include your target keyword within the hashtags. You can see an example in the image below.
Write a long description in your pin.
You want to publish a pin with a thorough description that also contains your keywords. Keep in mind that the maximum length of your pin description is 500 characters.
Pinterest pin description
Pin to relevant boards.
Share the pin that you have saved onto relevant boards of yours.
Share your pin on collaboration boards.
One of the quickest way to amplify your Pinterest content is by participating in collaboration boards. If you have an active collaboration board, then you will be in a great position to get your content repinned and shared.
If not, look for collaboration boards and become a part of as many relevant boards as possible.
How long before you will start to see the results?
Don’t expect to see the results straightaway. It actually takes about 2-4 weeks to start seeing your optimized pins appearing on Pinterest. The visibility also depends on the amount of pinning activity that your pin receives.
If everything goes well, your pin should gain more visibility over time.
Additional tip: Use the Tailwind app to help schedule your pins.
I would like to hear more about your results once you have optimized your pins on Pinterest. Let me know in the comments how long it took for you to rank your pin for your target keyword.
Disclaimer: This post contains affiliate links.
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9 thoughts on “How to rank on the first page of Pinterest!”
Thanks for the tips David! I was getting discouraged because I didn’t immediately see results, but you we’re right, it takes a bit of time! Travel definitely does well on Pinterest, hoping to see more good results for my blog soon! 🙂
Thank you for your kind words Mireille. It does take a bit of time, but it does work well as a traffic channel in certain niches. In my wife’s niche which is hair and beauty, it is her top traffic channel. Whereas for many of the niches that I operate in, Pinterest only accounts for a small fraction of the traffic. In the end, you need to know where your audience hangs out and then promote the content to them via their preferred channel.
BTW, I checked out your blog. It’s really cool what you are doing with your travelling. Keep it up! 🙂
Thanks for your post. I did everything mentioned in your post and I spent 3 weeks exchanging pins to try to give my pin authority and I am still not even showing for my term benefits of lavender essential oil. It’s a term that gets 5 million searches. Did I do everything right? https://www.pinterest.com/pin/747949450591982765/
Thanks for your comment Sam. Are you still repinning and reposting your pins to get traffic from your audience?
Sir, i have read your article, its ao informative. I am following your guidelines and get very positive result. Can you give me more tips to grow my blog on social media channels.
The best thing to do is to publish content that your audience loves to share.
This will help you grow naturally. Then you just need to share it in places where they hangout online.
I hope that this helps.
Thanks so much for the tips David! It’s helping and inspiring.
Some of our clients at http://nerdjoint.com need to come check this out.
thanks for the tips! Still accurate today in late 2021.
Always good to read your blog.