If you own a WordPress website, you want to make sure that you have configured your site to earn as much organic search traffic as possible from the different search engines.
The WordPress CMS is powerful, and can be optimized easily and can be one of your quickest wins for generating traffic that you can use to generate leads, transactions, and sales revenue for your business.
Why should you consider investing in a WordPress SEO audit?
Our team has been working with WordPress sites for over a decade and we’re confident in optimizing WordPress sites so that they rank well on search engines and generate search referral web traffic that will turn into paying customers.
A thorough WordPress SEO audit removes any guesswork and provides the roadmap for problems that are diagnosed, as well as the solutions needed for WordPress sites to rank and convert web traffic from organic search.
What are some of the things that you should expect to receive in a WordPress SEO audit?
Some of the things included in the WordPress audit includes:
- Reviewing the site’s loading sequence.
- Reviewing the website’s content.
- Reviewing the website’s architecture.
- Reviewing how the site is crawled by search engines.
- Understanding search queries and relevancy for search engines.
- Checking the site’s crawl budget.
- Optimizing Google Search Console.
Below is a video of one of the items that can be looked at when conducting a WordPress SEO audit.
What happens after you receive your WordPress SEO audit?
You can opt to implement the SEO fixes with your internal team. Or you can ask the BGD marketing team to help with the implementation of the SEO fixes.
How soon can you expect to see improvements in your website’s SEO performance and organic search traffic?
There are several factors that contribute to how well your website will rank for different keywords, and which keywords will generate traffic and transaction conversions for your business.
Typically, we can see initial improvements within 7 days, with major improvements occurring within 30-90 days.
The business should see compounding improvements in traffic and revenue to the site.
What are some other considerations?
Yoast SEO audit
This is something our team will look into if your site is using the Yoast SEO plugin. This is because Yoast can often be configured to index the wrong URLs, or the setup is incorrect and affects the website’s SEO performance.
WooCommerce audit
We will look into the SEO aspect of the WooCommerce audit. This includes the product category setup, products that are live vs those that shouldn’t be live, URL structure, product category inclusions, product page optimizations, and more.
