The success of your website’s SEO performance starts with the site’s architecture and overall strategy. When updating your website and considering an SEO migration, it is essential that you have an SEO migration strategy that will minimize the risk of your website losing rankings, traffic, and sales; as well as any setbacks in your website migration that may cost your business thousands or even millions of dollars in lost business or in additional work.
Our SEO migration consultancy will have our team consult to help manage the process so that your website can preserve rankings as much as possible, and build momentum to improve the organic search ranking performance and traffic after the website launch.
What are some things that need to be considered with an SEO migration?
- Site architecture
- Redirect loops
- Broken links
- Crawling errors
- Dynamic URLs
- URL changes
- Domain name changes
- Content changes
- HTML structure
- Structured data
- Internal links
- Meta data
- Search query alignment
- Broken backlinks management
How soon should we expect to see the impact of an SEO migration?
The data should start to show within the first 2 weeks after the migration. If things go well, we should see the traffic start to compound over time.
If an SEO migration goes wrong, what is the potential setback?
We’ve seen SEO migrations go wrong because the business believed they could cut or save costs by doing it themselves or not following the expertise provided by the SEO experts. As a result, we saw their SEO performance decline steeply, which saw a massive decline in their SEO traffic and sales.
Sometimes, these businesses never recover and the hit can be a 90% loss or more, and it then becomes a race to bankruptcy or the business going into administration if SEO is one of their biggest and most significant channels.
Regardless of what the cost is from the SEO experts, it is far cheaper than losing revenue and profits for your business.
Think of it as a similar investment into insurance.
How long is our SEO migration service for?
We manage this for 12 months as it requires:
- Pre-migration strategy
- Migration management
- Post-migration management & fixes
- SEO management (Building the SEO momentum)
- For e-commerce sites, the fee is $5500 per month for 12 months.
This solution is for business’s SEO channel earns over $100,000 per month and they need to preserve and grow this successfully with an SEO migration.
