If you want to get your product pages ranking in Google, you need to ensure that they are optimized in the right way so that Google and the other search engines will value the pages, find and index the pages, and rank them competitively in the organic search results.
A well optimized PDP (product display page) should accomplish the following.
- Have relevant content for the person that is engaging with the web page.
- Uses the right keywords contextually on the web page.
- Makes good use of HTML assets such as images, and videos to add value to the web page.
- Has web users take action on the web page, that leads to a conversion or sale.
- Establishes trust and confidence with Google and the search engines to rank the page.
- Generates relevant, quality traffic that converts!
This is one of the most important items to invest in on your website. Your product pages are like salespeople selling your products or services on your website 24h a day, 7 days a week.
