Have you considered using LinkedIn for marketing your business, but you don’t know where to start? Below are some tips to help you with your approach to marketing on LinkedIn.
Promoting posts via personal profile
The simplest way to promote your business is by making a post from your personal profile to your LinkedIn network. You can get exposure via your network and your extended network, especially if you can get others in your network to share, like and comment on your content.
Writing a blog post on LinkedIn
You can write a blog post on LinkedIn. LinkedIn should notify people within your network on the blog post that you have done which should allow you to gain more exposure. Additionally, the search engines can index the blog post and you can receive more visits to that content from search engine referrals.
Sending direct email on LinkedIn
You can send emails to your LinkedIn connections to initiate a direct response or information marketing campaign. You can also send Inmail to prospects with a premium paid LinkedIn subscription.
Sponsoring content on LinkedIn
You can sponsor content posts that you have published on LinkedIn. This can be targeted to people inside and outside your network as a part of an information or promotional marketing campaign.
LinkedIn CPC advertising
LinkedIn offers cost per click (CPC) advertising to give you more exposure to be discovered within and outside your network. The advertising costs tend to be on the pricier side. Expect to pay between £2-6 ($3-8) minimum per click.
You cannot use a specific LinkedIn retargeting tag, but you can use LinkedIn as a part of your wider retargeting strategy with paid search and display marketing campaigns that you are using and you can use attribution modelling to LinkedIn for identifying how your customers discovered your website’s products and services.
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