One of the strongest ways to get traffic, leads and sales for your business is by using Youtube. Youtube is the second largest search engine behind Google. (And it is also owned by Google)
By publishing a Youtube channel that is optimised with strong video content, you can generate an ongoing amount of web leads and sales for your web business.
The benefits that you will receive include:
- Getting more qualified customer enquiries
- It is easier to sell to those inbound enquiries
- You will have a platform to educate your customer
- You can develop your own audience by gaining subscribers
- It is easy for people to share your business online via Youtube share buttons
We can help you to setup and optimise your channel. There are a few different activities that you can opt for. These include the following.
YouTube SEO campaign.
This is the first place many people go wrong when putting their video on YouTube. Their content might be good. But if nobody can see it, then it help you achieve your business’s objectives. It is important that your YouTube videos and channels are optimised so that people can find, like, share and engage.
You can also see the case study below.
YouTube advertising campaign.
Advertising on YouTube can be extremely powerful if you setup the campaign correctly. In a similar way to traditional advertising on television, you can tap into YouTube’s large video network to get in front of people so they can become aware of the products or services that you are offering.
People will start to recognise or even recall your brand. They can then go through your marketing funnel and become qualified leads and even proceed through to sales. Compared to other marketing platforms, YouTube advertising can be an inexpensive way to generate qualified leads and sales for your business.
We recommend that you read the following case study.
YouTube content marketing campaign.
A YouTube content marketing campaign is an incredibly effective way to build credibility and to forge your brand online. This involves developing a series of videos that will help people discover your content, get educated about the products or services that you have on offer and to build a sense of community that will compel your audience to purchase products or services from your business.
If you would like to learn more about implementing a YouTube marketing strategy, get in touch with one of our consultants today!