Guest blog posting

One of the best ways to improve your business’s brand presence and to establish an expertise online is by publishing blog posts on relevant websites. When this is done correctly, it can be a powerful way for your business’s website to earn natural links, which will help the site rank naturally in Google’s SEO results.

Guest blogging has been having a bit of a bad wrap over the past few years. This is because many people in the industry simply use guest blogging as a way to generate links rather than to build an audience profile online. When this is done in the wrong way for too long, it can lead to penalties that will affect your site’s SEO performance.

That’s why we encourage website owners to engage in an audience-driven/author credibility approach when implementing a guest blogging campaign.

Getting the right guest blog posts can yield the following benefits.

  • Your site can get links from relevant web publications that will help the site rank better in Google.
  • You can get exposure to a new audience that will generate you referral web traffic, leads and sales.
  • Getting featured in online publications will open the door for getting published in other high-profile web publications.
  • It is an effective way to improve the web exposure of your business.
  • It is a fantastic way to improve your credibility as an author on the web.

How many guest blogs should you aim to publish each month?

It depends on your industry, but if you can get at least 4 publications per month, you will start to develop a nice author profile on the web. For some industries, more might be needed. Our consultants will be able to benchmark your site and authorship position against competitors in the industry and recommend the number of guest posts that your organisation should publish every month.

We take guest blog posting seriously. And so should you!

There are thousands of SEO companies offering guest blog posting services that will get your site links cheaply. But think about what is most important for your business. Do you want to build a credible online brand by building an audience that will turn into qualified prospects, leads and ultimately sales? Or do you just want to get links for as cheaply as possible?

If you just want to get cheap links for SEO purposes, we aren’t the SEO agency for you. We want to work with businesses who see the bigger picture and understand the higher value that they can gain if they improve the authorship of their site, as well as their personal profile.

What are some of the results that you can expect from a successful guest blog posting campaign?

In our experience, we definitely see an improvement in client’s ranking performances. In one of our previous client campaigns, it took just 148 guest posts to get the client to rank on the first page of Google. In other campaigns, we have been able to get clients to rank on the first page with less. In some cases, it is more.

We have noticed that the way the link portfolio is developed definitely has an impact on the site’s overall ranking performance.

We recommend that you get in touch with one of our specialists to discuss the opportunities that you can seize by engaging in a guest blogging campaign.