Have you ever considered how Schema markup (structured data) can affect your organic search performance?
We’ve found that websites that implement structured data on their websites tend to experience an uplift in their organic search rankings. This is because the information that is presented within the structured data helps search engine spiders to better understand the context of the website.
Depending on the type of content that your website publishes, you can add structured data to the site or to certain pages and it will help search engines to understand the content, as well as present the content as a rich snippet in the organic search results.
Some of the common structured data formats include:
- Organisation details
- Books and authorship
The good thing about the structured data is that you can implement it within a couple of days and your site should start to gain an improvement in the SERPs not long afterwards.