To rank well in the SERPs, your website must target the right niche keywords that will allow the site to rank for traffic generating keywords.
Our team will conduct research to identify and tier keywords based on long-term goals, quick wins, and funnel keyword opportunities that will allow the site to generate more revenue, leads, bookings, enquiries and sales.
This is the most important document in your site’s SEO strategy. It’s advised that you invest in this as it will dictate the direction of your SEO plan and SEO success in the future.
What can you expect to receive?
The keyword research document will contain keyword opportunities that will attract more traffic to your website.
These keyword opportunities will include:
- Niche keyword opportunities
- Revenue-generating keyword opportunities
- Funnel keyword opportunities
Based on the keywords that are identified, we will provide a strategy and action plan so that your site’s SEO performance will improve across the recommended keywords.
These will be outlined in a secondary document with the recommended content format.
What benefits can you expect to receive?
If the content ranks well for the right keywords, the site will generate more qualified web traffic. The web traffic should have a positive impact on the KPI (leads, bookings, sales).
The strategist will work with you to identify how the changes will bring more value to your business.