One of the best ways to improve the profile of your business is to implement a content marketing campaign. For web businesses, this will involve a regular publication of business blogs on the website.
These blogs will be used to demonstrate value and credibility that the business has. It should educate website visitors more so that they are ready to proceed with the sale by the time the speak to a sales representative within the business.
What are some of the benefits of running a content marketing blogging strategy?
Better SEO performance.
If you want to improve the amount of ‘free leads’ that your business receives from SEO, you can implement a content marketing strategy that will target keywords that your customers are looking for. Whether they are ‘just browsing’ or ‘ready to buy’, a content marketing campaign can attract website visitors to engage with your website and your business.
Better quality leads.
Do you know how much easier it is to speak with customers that are ready to buy and already know what they are in for? Content marketing can deliver these types of customer leads to your business over and over again. No more wasting time with people that need to be educated or that are just browsing around.
Content marketing delivers qualified customers who are ready to buy what you are offering.
Get more qualified customers by promoting content that they like from your business. It is cheaper to remarket to people that have already expressed an interest in what you are offering. Building out content on your site is the easiest and cost-effective way to do this.
Easier sales referrals.
Would you like to get your business recommended to others? Content marketing will allow you to do this. Simply demonstrate value on your business’s web platforms and people will share the information with others.
We recommend publishing 3 content marketing posts per month.
How will I know if this will work for me?
Content marketing works in every industry. However, if your business sells a high-end product, it is likely that the content will pay for itself over the long-term.
For example, if you are a local IT company, a blog that shows people how to solve common computer issues will earn your website visitors and online recommendations. This will lead to more IT contracts, which could result in an extra $10,000-100,000 in revenue a year.
This tactic requires patience.
This tactic works, however it isn’t something that works immediately. 20% of the content published will yield 80% of the online traffic and leads. Once your business has “lead generating content” on the website, you will start generating leads and sales for your business.