Is your website optimised for mobile devices?
Google and other search engines have recognised the increasing importance and influence of mobile friendly content. Nowadays, more than half of people that browse on the internet do so on their mobile devices. This might be in the form of a smartphone or tablet. And as a result, the user experience needs to be optimised so that they can best engage with the content.
Google has released the Mobile-First index, which rewards websites with higher organic search rankings if their content is optimised for mobile. If your site isn’t optimised for mobile, there is a good chance that you are losing to the competition.
What actions can you take to make sure that your website is optimised for mobile?
Ensure that your website is mobile responsive.
This will require some technical changes on your website so that the CSS will change depending on the type of mobile device the user is using. The search engine robots for mobile will recognise the use of mobile-friendly pages and will reward the site with improved SEO rankings.
Configure information pages with Accelerated Mobile Pages (AMP).
Accelerated Mobile Pages will help the search engines serve content quicker on mobile devices. This works well for websites that display information-based content such as news or blog posts. Implementing AMP on your site can help you leapfrog the competition in the mobile search results.
Mobile app configuration.
If your website also operates as a mobile application, configurations can be made to get the mobile app to display in the organic search results.