Are you driving your web leads and sales primarily via paid search campaigns? Are you using phone calls as a part of your web marketing strategy? Below are 3 reasons why you should be utilising phone calls alongside your paid search campaigns.
If you are familiar with the marketing model Trigger, Seek, Consider, Act, paid search will play a vital part when people are seeking information. At the same time, there is a percentage of people who will seek the information by making an inbound call for an enquiry.
The second point is that phone calls allow the recipient to transfer the people from the seek and consideration stage, to the act stage to go through with the sale. The paid search ad will drive the lead to transition via the web copy. This leaves alot more opportunity for the people to leave the site, thus leaving conversions.
If you drive the leads to the phone, you may be able to increase the conversion opportunities for your web business.
One of the ways you can achieve this is with ‘Click to call’. When people make a mobile search, the search results can provide the searcher with an option to call and make a direct enquiry; offering a stronger opportunity to generate a more qualified conversion.
It’s in businesses interest to generate better qualified leads, which can be obtained via click to call. Businesses can optimise their paid search campaigns for mobile with:
- Local phone numbers
- Optimised HTML on their landing page
- Mobile friendly content
Have you had an experience with click to call? Share your experience with us in the comments below.
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