Reciprocal links are when 2 websites link to each other in a ‘I will link to you if you link back to me’ type of manner.
Reciprocal linking was a popular tactic to use in the early days of SEO. When people first worked out that links were the way to influence the search algorithm into ranking a website, people would start creating dedicated links pages to rank the websites.
Google has reciprocal links as a violation of its terms and conditions and lists it as a ‘link scheme’ to manipulate search results. Reciprocal links can occur naturally and shouldn’t have any effect. But if you are a bit worried, you can always ask for the link to be ‘nofollow’.
Nowadays, it isn’t advised to take part in a reciprocal linking strategy. You should seek to earn links naturally by having your website offer valuable content to the web user.
There is also another method that is similar to reciprocal links is 3 way linking. It is a similar link scheme that manipulates Google’s algorithm. Any link schemes should not be used to manipulate your Google or search engine ranking. Search engines encourage the development of strong quality content to earn links to improve the SEO performance of a website.
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