Reciprocal links are when 2 websites link to each other in a ‘I will link to you if you link back to me’ type of manner.
Reciprocal linking was a popular tactic to use in the early days of SEO. When people first worked out that links were the way to influence the search algorithm into ranking a website, people would start creating dedicated links pages to rank the websites.
Google has reciprocal links as a violation of its terms and conditions and lists it as a ‘link scheme’ to manipulate search results. Reciprocal links can occur naturally and shouldn’t have any effect. But if you are a bit worried, you can always ask for the link to be ‘nofollow’.
Nowadays, it isn’t advised to take part in a reciprocal linking strategy. You should seek to earn links naturally by having your website offer valuable content to the web user.
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