Retargeting is an advertising method where you can target a lead who has shown interest to your product, service or business online and you can specifically repeat targeting your ads to them online.
Retargeting is useful to businesses as it serves as a marketing solution to recapturing leads that would have been lost. This means that the advertiser can increase their conversions long term, resulting in a better return on investment (ROI) for your product or service offering.
Retargeting can be done with:
- Content marketing
- Email marketing
- Paid search
- Display advertising
A combination of these activities can help to drive more qualified traffic and leads for your web business’s growth.