This is an interesting one.
Usually, SEO specialists wouldn’t say that links from LinkedIn have a significant impact on a website’s SEO rankings. When it comes to ranking from social media signals, there are mixed feelings about their influence on SEO rankings. In this post, I want to share my experience with acquiring links and shares from LinkedIn and the impact that I’ve seen it have on some of my content’s SEO rankings.
Typically whenever I have new content on this site, I will share it on LinkedIn on both my personal and business profiles, as well as in relevant groups where I feel that the audience will benefit from the insights of my post.
The content typically gets likes and shares, which gives it more exposure and then I receive web traffic, which I can see in Google Analytics.
What I have found surprising is that the content starts to gain traction in rankings.
What do we know about links from LinkedIn?
There’s alot of speculation that the links from LinkedIn don’t pass any Page Rank due to having a nofollow attribute. There’s an interesting Quora discussion that talks about whether links from LinkedIn are nofollowed or dofollowed and in the discussion, the person highlights that the links from LinkedIn are redirected and automatically have nofollow attribute.
However, another user from a different Quora thread about links from LinkedIn mentioned that some of the LinkedIn Groups that ask people to join have the dofollow attribute on their links. (See an example here)
Another interesting factor is that most backlink checker tools won’t be able to find the links from LinkedIn or they aren’t counted.
I cannot say conclusively why I have seen a positive impact on search results from some of the content that I have shared. But I have seen it work on different campaigns that I have run recently and in the past.
For example, back in 2012 I wrote an article about Advertorial Links and whether they were good or bad for SEO? The article was promoted heavily on LinkedIn by sharing the article in direct emails on LinkedIn, SEO groups and the public profile of the company and employees. At the time, the post received approximately 100 signals and within one month, the content was ranking on the first page of Google for the keyword ‘Advertorial links’.
What can we learn from this?
As I mentioned before, I cannot say conclusively why links from the platform have benefited the rankings of some of the content. For websites that operate in a non-competitive niche, it could be a quick way to gain some traction in the search engine ranking positions.
You can also watch the following video on the topic.