It’s been fairly quiet month in the world of organic search this month. We’ve shared the monthly highlights from July.
Penguin update rollout.
The Penguin algorithm update still hasn’t occurred. Google has said that the algorithm will be rolled out at some point in the future, but they won’t commit to or disclose any rollout dates.
Webmasters did notice traffic and ranking fluctuations that were initially thought to be a part of the Penguin algorithm update, however this has since been attributed to Rankbrain and Panda related improvements.
Google encourages webmasters to notify them about stolen content.
There are several webmasters that grow frustrated with other websites stealing or plagiarising their content. What’s worse is that some of the websites that originally published the content received penalties while the site that stole the web content improved in their rankings.
One user on SERoundtable recommends that people use Copypoison to stop scrapers from stealing your website’s content.
Additionally, a request can be sent to John Mueller’s Google + account and he will forward the query to the engineering team.
Additionally, a notice for Copyright Removal can be sent via the DMCA Dashboard.
You can see John Mueller’s discussion about stolen content in the Google Hangout below.
Google says there’s no penalty for not linking out from your content.
Ever since Google started issuing penalties for sites that appeared to be participating in link schemes, webmasters have been more reluctant to link out to external websites.
The challenge for Google is to determine the relevant links that are used to add value to users rather than the links being placed within content solely for an external site’s SEO benefit.
Google has encouraged webmasters to make use of the rel=nofollow attribute.
In a post from Barry Schwartz of SERoundtable, he cites that John Mueller answered a question in a Google Hangout about sites receiving penalties for not linking out. John’s answer was that it simply ‘wasn’t true’ and that ‘there isn’t any SEO benefit with linking out to another site’.
Yahoo sold to Verizon in a $4.83 billion deal.
Some are calling it the end of an era. Yahoo sold off its core assets for $4.83
billion to mobile giant Verizon. Verizon wanted to boost its mobile offering and had acquired AOL previously to achieve this.
Short articles won’t penalise your website.
There’s an ongoing debate about whether or not long content is better than short content. Many content marketers believe that developing long-form content is a must. And to a degree, I agree with them only if the content provides value.
There’s web content that ranks and has 5000 to 10,000 words, however the article doesn’t provide the value that the web user is looking for.
At the same time, a web user might land on a web page that has 100-200 words and provides a complete answer.
John Mueller said the following in a Google Hangout.
So I really wouldn’t focus so much on the length of your article but rather making sure that you’re actually providing something useful and compelling for the user. And sometimes that means a short article is fine, sometimes that means a long article with lots of information is fine.
You can read the original article on SERoundtable.