Instagram is one of the most engaging social media platforms in the world. The photo sharing website has exploded since its initial launch in 2009 and was bought out by Facebook for over 1 billion dollars. The platform has several million active users and is the perfect platform for businesses to build a presence and a community.
A successful Instagram marketing campaign can help a business build a huge following of thousands or even millions of people in a matter of months. The right use of engaging content in the form of images and videos can trigger engagement and viral sharing on the platform.
Additionally, Instagram features an advertising platform through Facebook and the content that is promoted can be expanded into Facebook’s audience network both on Facebook and it’s partner websites.
There’s a great opportunity for businesses to take advantage of Instagram.
But to succeed with Instagram, the business must develop its social media platform to have content that connects with their target audience. If your business has the resources to do this, then we recommend that you implement activities that will allow your business to build an engaged audience on the platform.
However, if your business doesn’t have the resources, then it would be ideal to outsource the activities to an agency that can implement an Instagram campaign for your business.
How much will it cost to have an agency manage an Instagram campaign?
Management fees start from $1,000 per month. You can also choose to add an advertising spend in $1,000 increments to promote your Instagram posts across Instagram’s audience network and Facebook’s audience network.
If you would like to learn more, get in touch with a consultant from the BGDM team who can help to set you up with an Instagram marketing campaign for your business.