Most businesses would like to create videos for their business website, but have no idea on where to start. Below are a few ideas to get you started.
Conduct interviews with relevant people in your industry. These may be key spokes people, journalists, bloggers, opinion makers or critics. These people will generally endorse your video once complete.
How to guide
You can provide a step by step instruction guide for a task. These tend to be quite popular and can generate awareness an also reinforce you as the go to person in your industry. One tip is to give people the complete information. There will be a percentage of people who will be able to implement the steps. There will also be those who won’t and they may call on you for your product or service.
Point of view/Opinion
You can give your point of view on a discussion topic in your industry. Your opinion may reflect a reaction to recent events or your stance on a topic.
You can produce a video giving a prediction of what you expect to see in the future. It doesn’t have to be 100% accurate, but it is advised that you are able to back up your predictions about what may happen in the future. Predictions offer intrigue to people.
You can review a product or service and share your thoughts with the audience your findings and insights.
Get people to submit questions to you about your business or their problems, and give your expert feedback to answer their questions. This will reinforce your knowledge expertise and draw more people to you as the go to person in your industry.
An informercial will allow you to combine the use of the benefits of your product or service with you providing expert knowledge information, ensuring that the audience that is watching is learning. The key takeaways from this method is that the audience will either buy, have strong brand recall or refer your product or service on. Furthermore, these types of videos can generate warmer leads and ease the sales conversion process.
Develop a list of things to discuss in your video. This may be a top ten, latest reviews or best of lists.
Bulletin and Newsdesk
Develop a regular news bulletin that highlights key points that are occurring within your industry. The aim of your bulletin and news desk is for your target audience to take away the important news points. This may be over a week, a month, a year or following an announcement or event. Whatever it may be, focus on providing the key take-aways for your audience.
Alternatively, you can be the newsbreaker and be the first one to release the news. Some channels that have been successful in this include TMZ and Worldstar Hip Hop. By establishing yourself as the credible source for announcements, it will raise the profile of your expertise and make you become the go-to person/business in your industry.