In this article, we talk about how you can optimize your Pinterest Pins to rank on the first page of Pinterest.
I’ve been experimenting with Pinterest over the past couple of months to see if I can improve referral traffic from the platform. I originally read on a few blogs that some people were receiving up to 40,000 visits a month in referral traffic from the platform organically.
This triggered my interest and I’m sure it will trigger the interest for a lot of you as well.
People are receiving referral traffic from pins on their Pinterest account that are ranking for certain keywords. Much like doing SEO on Google, you can do something similar on Pinterest and get your pins ranking for keywords on the platform that will generate your site referral traffic.
Before I go into how to do it, here are a couple of screenshots of pins that I optimized and ranked on Pinterest.
Keen to learn? Read the guide below.
Design a compelling pin.
You want to make sure that the pin design breaks through the noise of pins that’s on Pinterest. I’d recommend using an ‘easy to read’ font that is on a light coloured background. Use compelling images where you can, but make sure that the focus is on the text.
Also, use the recommended Pinterest size specs.
- Pinterest pin size – 736 pixels wide x 1104
*Note – Make sure you keep an eye on the image sizes as Pinterest tends to change their site from time to time.
Create and publish a board that contains your target keyword.
Add more search relevance to your pin by creating a specific board that targets an audience around your target keyword. For example, if you want to target ‘Jamaican cooking recipes’, Then you might create a sub-board that targets Jamaican chicken recipes’.
Insert a hashtag.
You should consider using up to 3 hashtags to help make your pins more searchable. Make sure you include your target keyword within the hashtags. You can see an example in the image below.
Write a long description in your pin.
You want to publish a pin with a thorough description that also contains your keywords. Keep in mind that the maximum length of your pin description is 500 characters.
Pinterest pin description
Pin to relevant boards.
Share the pin that you have saved onto relevant boards of yours.
Share your pin on collaboration boards.
One of the quickest way to amplify your Pinterest content is by participating in collaboration boards. If you have an active collaboration board, then you will be in a great position to get your content repinned and shared.
If not, look for collaboration boards and become a part of as many relevant boards as possible.
How long before you will start to see the results?
Don’t expect to see the results straightaway. It actually takes about 2-4 weeks to start seeing your optimized pins appearing on Pinterest. The visibility also depends on the amount of pinning activity that your pin receives.
If everything goes well, your pin should gain more visibility over time.
I would like to hear more about your results once you have optimized your pins on Pinterest. Let me know in the comments how long it took for you to rank your pin for your target keyword.