Disclaimer: This post contains affiliate links Squarespace has taken the CMS market by storm by offering a solution for non-technical people to build a ‘Drag and drop’ website. They also have a selling point where they claim that the site is SEO-friendly and that it will rank on Google. There is only a half-truth in …
WordPress is the most used CMS platform on the planet. [11] I use this CMS on all of my niche websites because I find it easy to use and to optimize based on the niches that I enter. Whether you operate a blog or a business, the WordPress CMS provides an easy to use platform …
This is an SEO factor that commonly gets overlooked, but it can make a big difference between ranking lower on the web page, ranking at the top for your target keyword, or even ranking in the zero position. The fixes are simple, but not identifying or even realizing that the images are causing a problem …
The page loading speed of your site will make a difference to your site’s SEO performance and the commercial performance of your website. If your web page doesn’t load in time to engage the web visitor, the web visitor will navigate away from the page. That web visitor is likely to never come back. In …
Internal links can amplify your website’s SEO success if it is implemented correctly. They can also amplify your site’s engagement by boosting page views, dwell time, minimizing bounce rate, and improving conversions, which will ultimately lead to more revenue for your website. To really get the SEO benefit, you need to first understand how internal …
One of the most important developments in search marketing is voice search and it will change people searching for and consuming content. We are in the early stages of voice search, with audio and visual responses being served; however it isn’t completely fluid. Voice search will see people vocally asking devices to search for and …
Does your website rank on the first page of Google for the keywords that you want? Do you know why? If it isn’t, there is a good chance that the on-page SEO is affecting the ranking performance. Why is that? Because search engines want to serve the most relevant and valuable content to users that …
Over the last year, I’ve been doing quite a bit of testing when it comes to using AMP on WordPress blogs. There’s been a heavy emphasis on optimising for mobile and I built some websites to see what would happen if I created a technical advantage by optimising the site for mobile devices and specifically …
Is AMP (Accelerated Mobile Pages) really important for SEO? (Case Study) Read More »
From the SEO work that I’ve conducted throughout my career, your site having 404 errors flagged by Google can impact the SEO performance of your website. Google has always advised webmasters to provide the best user experience possible. When a user clicks on a URL and visits a web page that is no longer there, …
Can ignoring your site’s 404s impact your SEO performance? Read More »
I’ve been doing a lot of website audits lately and I wanted to reiterate the importance of getting the basics right. I was recently presented with a website that had a redesign and new website launch, and after the launch of the website, the rankings had taken a massive tumble. I received the site approximately …
Domain canonicalization errors- Why you must ensure that it is done properly! Read More »
