SEO ( Search Engine Optimisation)

Scale your white hat SEO outreach efforts by using Canned Responses in Gmail.

Gmail canned responses

When you have content on your site that delivers value to your target audience, you want to scale the promotional activities as much as possible. You don’t want to spam people with things that aren’t relevant. But you do want to create an opportunity to get your links published on their website. One of the …

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How many links does it take for a new website to rank on the first page of Google? (African Safaris case study)

Safari link building case study

Back in 2013, we did a link building experiment in the safari keyword sector. A business that was six months old were engaging in an SEO campaign that had seen them gain initial traction, but they were struggling to get results in a competitive field. We had prior experience when it came to ranking websites …

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Can you use Help A Reporter Out (HARO) for link building?

Can you use HARO to build natural links?

HARO (Help a reporter out) is a website that journalists use to find contributors for their stories. SEOs have been using HARO for link building, however it can offer more than just a link placement. It is a great way to increase your business’s media exposure. Imagine the impact on your business if you were …

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Should I consider redirecting any web domains to try to improve my SEO?

Redirect links

Domain redirecting is a classic SEO (be it black hat SEO) strategy that was used to rank websites. This was typically done by having microsites or buying expired domains and redirecting these domains that had strong SEO authority signals to a targeted area on a website. Previously, this would generate an increase in the SEO …

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