Conversion Rate Optimisation (CRO)

11 Writing Skills To Learn How To Become A Better Writer.

How to become a better writer

Disclaimer: This post contains affiliate links. Back in 2015, I started my journey into writing. As a marketer, writing is an essential skill that will help you craft copy that will influence and persuade so you can sell. It is the framework for developing content in other formats such as audio, video, and images. In …

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Page Loading Speed Optimization

Google Page Speed Insight Test

The page loading speed of your site will make a difference to your site’s SEO performance and the commercial performance of your website. If your web page doesn’t load in time to engage the web visitor, the web visitor will navigate away from the page. That web visitor is likely to never come back. In …

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Internal linking SEO guide

Internal links can amplify your website’s SEO success if it is implemented correctly. They can also amplify your site’s engagement by boosting page views, dwell time, minimizing bounce rate, and improving conversions, which will ultimately lead to more revenue for your website. To really get the SEO benefit, you need to first understand how internal …

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Typography, Font & Paragraph optimization for engagement and conversions

Disclaimer: This post contains affiliate links. A few years ago, I looked into optimizing the font, typography, and paragraph spacing on my site to see if it had an impact on my site’s engagement and conversions. And to my amazement, it did. It is something that is easily overlooked, since most people upload a website …

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Can ignoring your site’s 404s impact your SEO performance?

From the SEO work that I’ve conducted throughout my career, your site having 404 errors flagged by Google can impact the SEO performance of your website. Google has always advised webmasters to provide the best user experience possible. When a user clicks on a URL and visits a web page that is no longer there, …

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How to get your first 100 email subscribers by using Leadpages (Case Study)

How to get your first 100 email subscribers using Leadpages

*Disclosure – This post contains affiliate links. I love sharing success stories. This one is about Leadpages. They specialise in providing landing pages that will help improve the conversion rate on your website. They also provide Leadboxes, which are pop-ups that you can configure to appear across your site. There are several bloggers that have …

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1133% increase in opt-ins by using Sumo (Case Study)

1333% Increase in subscribers by installing SumoMe.

Disclaimer: This post contains affiliate links. If you guys are like me, you are obsessed with increasing the conversions on your website. We all want traffic, but what is more important is getting qualified prospects to convert on our site so we can build up our marketing database. There are several plugins, tools and software …

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7 on-site changes that reduced my site’s bounce rate by 70% in 1 month. (Case Study)

7 on-site changes that reduced my site’s bounce rate by 70% in 1 month. (Case Study)

Disclaimer: This post contains affiliate links. I had achieved a major milestone for my website. I managed to reduce the bounce rate by over 70% in a month by improving the on page SEO. I have shared the screenshot below. I have a confession to make. Over the past year, I have had a bounce …

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