It was another fairly quiet month in the world of search. Here’s the roundup for August 2016.
No Penguin update again.
SEOs are still waiting for the launch of the new Penguin algorithm. Google initially said that they would release the update before the end of the first quarter of 2016. 5 months later, there still isn’t any sign that the update will be released.
Google are making several updates to their rankings throughout the year, however SEOs are keen to see what impact the Penguin algorithm will have on links.
Not provided hits over 96%.
Barry Schwartz from Search Engine Roundtable reported that he’s seen a rise in the ‘Not provided” keywords in Google’s Analytics since Google’s switch to HSTS. SEO’s have been dealing with the increase in “Not provided” keyword data and the trend looks likely to continue.
Google says that PageRank still matters.
Google stopped publicly updating PageRank a while ago, however Google’s Gary Illyes confirmed that they still use it internally. SEOs have since used other metrics like domain and page authority as a similar metric to PageRank.
Many SEOs know the importance of building authority to web pages as this is the major factor for getting rankings. There are several ways for your site to earn more PageRank authority. However, the factor that will provide the biggest impact is links from other sites that can pass PageRank.
You can see the original post and discussion here.