If you are creating and publishing videos for your business on your Youtube channel, you will want the video to be discovered as easily as possible so you can generate more views.
By optimising your video, you will increase your video’s exposure to get discovered. Here are a few tips that you can use to get your video discovered.
Write a compelling and relevant title
Your title will be your major headline to get people interested in what the video is about. The Youtube algorithm will also recognise the keyword relevancy towards search results.
Enhance the keyword relevancy in the keyword tags.
Tag your videos with keywords to help your video get discovered in recommended playlists and in Youtube search results.
Create a compelling thumbnail image
An interesting image will improve the chances of people clicking on your video. Make the thumbnail clear, crisp and make it come across professional.
Keep the video as interesting
Your audience wants to watch video content that is interesting. Give them the information or entertainment that they desire.
Keep it succinct
Don’t waffle in your video and make it long and drawn out so it becomes boring. Keep it short, snappy and interesting.